To execute on a defined content marketing strategy, you need to approach the sourcing, publishing and distribution of your content with your Anna-Wintour-esque publishing hat on… We are familiar with portioning content according to themes or regular features but it’s important to consider the source of your content. Sourcing, planning and the distribution of your […]
Bizcommunity did a cool little interview with me called ‘Behind the selfie’ – it was fun, all about life and work you can check it out below… 1. Where do you live, work and play? Attree: Cape Town.2. What’s your claim to fame? Attree: I won ‘best actress’ in high school. 3. Describe your career […]
At the end of last year I had to opportunity to chat to Arye Kellman on 2OVRadio as part of a tech segment that’s hosted by Cerebra. It was a chilled weekend show and we played some music and chatted about social networks, mobile stuff and generally about where this is all going. It was […]
We were exposed to a lot of good social media campaigns in 2012, both locally and internationally.
I really liked this round up of the 10 best social media campaigns of 2012 (they are all international campaigns.) I especially enjoyed ‘Dumb ways to die’ – catchiest song ever! And the ‘Dollar Shave Club’ is genius, both the ad and the concept. Check out the full list here. (via econsultancy)
….in a digital world. I really liked this preso on Slideshare, it uses the dirty word ‘Engagement’ and focuses a lot on what people ‘really’ want when it comes to brands. A concept I think we often lose sight of, we think people want to interact a lot more with our brands when all they […]