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The 4Cs of effective content creation

To execute on a defined content marketing strategy, you need to approach the sourcing, publishing and distribution of your content with your Anna-Wintour-esque publishing hat on… We are familiar with portioning content according to themes or regular features but it’s important to consider the source of your content. Sourcing, planning and the distribution of your […]

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Behind the selfie – Bizcommunity

Bizcommunity did a cool little interview with me called ‘Behind the selfie’ – it was fun, all about life and work you can check it out below… 1. Where do you live, work and play? Attree: Cape Town.2. What’s your claim to fame? Attree: I won ‘best actress’ in high school. 3. Describe your career […]

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09. Apr, 2015
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Hello, hi, howzit…

Yes, this is my blog. Yes, it’s a mess – it hasn’t been #1 on my priority list.

I’m not difficult to find on the web – if you need me try Twitter, email me or find me on Google+ or LinkedIn

Onwards.

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28. Oct, 2014
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Ballz Radio – digital ‘stuff’

Each Thursday between 11:30am – midday I have a small slot on Ballz radio as part of Ian F’s ‘The Business’ show.

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15. Jul, 2014
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Free Nelson Mandela

Strange perhaps, but at a time like this my brain sings: ‘Free Nelson Mandela!’ – a song that I sang with huge gusto at age 9 when I was in the UK (where I was born)

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04. Jul, 2013
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Lizzy Caplan Fashion Film

I adore this parody of fashion and hipsters and all things arty farty. It is beautifully shot and Lizzy is hilarious.

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15. Feb, 2013
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Radio: 2OV ‘Kellman Live’

At the end of last year I had to opportunity to chat to Arye Kellman on 2OVRadio as part of a tech segment that’s hosted by Cerebra. It was a chilled weekend show and we played some music and chatted about social networks, mobile stuff and generally about where this is all going. It was […]

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Best social media campaigns of 2012

We were exposed to a lot of good social media campaigns in 2012, both locally and internationally.

I really liked this round up of the 10 best social media campaigns of 2012 (they are all international campaigns.) I especially enjoyed ‘Dumb ways to die’ – catchiest song ever! And the ‘Dollar Shave Club’ is genius, both the ad and the concept. Check out the full list here. (via econsultancy)

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Brand building

….in a digital world. I really liked this preso on Slideshare, it uses the dirty word ‘Engagement’ and focuses a lot on what people ‘really’ want when it comes to brands. A concept I think we often lose sight of, we think people want to interact a lot more with our brands when all they […]

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05. Nov, 2012
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Happiness Islands

I love finding amazing ‘stuff’ on the web.

The Happiness Islands site by Coca-Cola is mindblowing, it’s made up of a few ‘sitelets’ (aaaaw cute!)

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